I’m the first one to sign a global deal with Alipay, the major form of payment to China. I am the one who launched the market entry for Orbitz into China. Two companies in very different markets with a turnover of $2.5 billion US and it was great. It is taking care of HotelClub and ebookers worldwide. Since we worked together, I left Expedia in 2012 to join another online travel group, Orbitz Worldwide as the global president for their international brands. I’d love to start out with our audience hearing your origin story and how you’ve gotten to where you’re at now. There is a big shift for you personally and now you are running a startup. The business had a big shift and there were some acquisitions and things that happened. You were my client and we were helping you with SEO for Expedia Australia and New Zealand. I was in-charge of product for Expedia Japan for quite some time and then I just focused on Expedia Australia and New Zealand towards the end. We launched Expedia India and also I launched packages in Japan. I was involved in quite a few different ones. What other Expedias were you running? Japan or what other markets? It’s been a long time since we’ve last chatted, worked together or anything back when you were running Expedia Australia, Expedia New Zealand. Nicolas, it’s great to have you on the show. Whether you’re looking for advice on digital marketing in China or you’re simply curious about the opportunities on the other side of the great firewall, tune in as Nicolas shares some critical advice on achieving success in this lucrative but complex environment. He’s an author, international speaker and an ex-lecturer in business at the Diderot University of Paris. He’s also the Managing director of Sydney-based consulting firm, Altpure. He’s the Founder and CEO of Sinorbis, a digital marketing firm that specializes in helping Western companies access the Chinese market. If you’re currently doing business in China or you’re considering it in the near future, then you’ll want to hear what my guest for this episode has to say. The right advice can make or break your success. How many of us in the Western world really understand the nuances of the Chinese market? There are so many issues to consider from censorship and government regulation to the wild world of Chinese influencers. Also, the VIP Access benefits for staying at select hotels are not very well defined.China is a hot topic in the business world right now and it seems like everyone is looking East. It is good that Expedia rewards with points for those using their online booking platform, but the number that you earn is so insignificant that it has never swayed whether I book through them or not. Earning Expedia Rewards PointsĮxpedia has a chart on its website that illustrates the number of points that you earn for bookings. The number of Trip Elements you earn is based on the booking type and number of nights consumed.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |